Business Marketing: Do Banners Still Work Or Is Article Marketing Taking Over?
Banner advertising, what's that? you might ask. Banner advertising is when you create an advertisement in the form of an image, this image ad is usually about 468 pixels wide by 60 pixels tall (but sizes do vary), the image ad or banner is then placed on a related web site in the form of an advertisement for your product or service. When this banner is clicked upon it will link that interested person back to your website.
While this might sound good, this method of advertising is steadily on the decline. The click through rate has fallen tremendously and is now at the point where gaining a mere half a percent click through rate would be looked upon in a positive light. The reason for this decline is simple. Internet users are learning to overlook and ignore banners. The average internet user is looking for information and does not want the distraction of an image advertisement. Users want to get straight to the good stuff, that being the content. And while you have probably heard it a thousand times before, "content is king", and it is likely to stay that way.
So how does one effectively advertise? Let's think about this for a moment. Content is king, internet users want content, you want more internet users to come to your site. OK, so it's not that hard, you should provide content. Now wait a minute, don't think any old content will do, you need to provide something valuable, something of quality and something worth a readers time. Many business owners will outsource this type of work, as they find it to be too time consuming, and they would be right. Writing a good quality article can sometimes take hours. And let's not forget submitting that article to various article directories, that alone can take days. So again, we determine outsourcing your article marketing is a good idea, but it is important to find the right company to handle this aspect of your businesses marketing.
Here are some of the major factors you should consider when making your outsourcing decision. You will want a company that can write good quality articles. It would also be preferable to find a company that has SEO experience, that will play an important factor in how they will write your articles. You will then want that company to distribute your articles using your keyword phrases as backlinks, all on auto-pilot. Auto-pilot? you might be wondering, let me explain. So many of us order articles with the intention to submit them throughout the internet, but alas they simply sit on our hard drives due to time constraints. Having a company that handles it all on auto-pilot would certainly make a lot of sense. Lastly, we have the price, you'll want a cost effective solution without sacrificing quality. If you can find all this in a company, then you have yourself a winner.
To recap, banner advertising, while not as effective as it once was, should not be completely overlooked. With the proper ad graphics and ad placement, banners might have some positive impact on your business. As for article marketing, this currently appears to be the way to go, but only if you have the time to do it right, or if you can find a company to do it right for you.
