Franchise Gator Announces Promotion of Steve Syers to President
Roswell, Georgia (April 7, 2005) ' Franchise Gator LLC, a leading force in franchise marketing, is pleased to announce the promotion of Steve Syers to President from Vice President of Sales effective immediately.
Syers joined the company in 2003 and has played a pivotal role in driving Franchise Gator's spectacular growth. 'Steve's leadership and dedication has led us to a level of success that has been unparalleled within the franchise marketing community,' says Kurt Robertson, CEO. Furthermore, Robertson adds, 'I am confident that his strong vision of Franchise Gator's future will be fundamentally important to the company as it enters the next phase of growth and development.
Syers motivation and focus has seen the Franchise Gator team double and the advertising base ' or 'sponsors' as the Gator team prefer to call them ' expand from 70 to more than 500 in less than three years. Syers promotion is part of Franchise Gator's planned growth strategy that also sees President Kurt Robertson strengthen Franchise Gator's strategic focus, by moving to full-time CEO.
Founded in 2001, Franchise Gator LLC established franchisegator.com to provide franchisors with a quality, yet cost-effective internet-based franchise lead generation service. Now in its fifth year of operation, FranchiseGator.com provides industry leadership both in terms of the quantity and breadth of franchise opportunities marketed, and the quality and quantity of prospective franchisee leads for franchisors.
Franchise Gator is prepared and poised for further expansion. With a dedicated support team and solid infrastructure CEO Robertson adds, 'I believe that Steve's leadership and drive will help take Franchise Gator to the next level of growth, benefiting Gator's sponsors, site users and industry alike.'
Syers looks forward to the challenges ahead, noting, 'Kurt has left some big shoes to fill. And while we are well prepared, I anticipate the need for many positive and progressive developments along the way.'
Market oriented and with ambitions to double in size in the immediate future, Syers also understands where both past and future growth resides: 'We always put our customers first, whether site visitors or sponsors, and will never compromise our principles.' Not surprisingly, growing both the levels of sponsor exposure and site usage will continue to remain a key focus for Franchise Gator operations.
About Franchise Gator LLC Established in 2001, Franchise Gator LLC is an internet-based franchise lead generation service. Now in its fifth year of operation, www.franchisegator.com presents prospective franchisees with profiles of more than 500 leading franchise opportunities and businesses from 100 + industry sectors. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective mode of franchise marketing.
Franchise Gator promotes franchising best practice and is an active member of the International Franchise Association's Supplier Forum.
About the author: Director of Marketing Franchise Gator